Chee Fatt Company is a leading hardware store in Singapore with decades of experience in the distribution and supply of a wide range of industrial tools and equipment. Known for its extensive inventory, Chee Fatt serves a diverse range of industries. However, their existing website was not equipped to handle the demands of their growing customer base, with limitations in user navigation, search functionality, and checkout efficiency. Chee Fatt aimed to transform its online presence to better serve existing customers and attract new prospects by offering a seamless user experience, improved product search capabilities, and streamlined ordering processes.

Chee Fatt faced several key challenges in transforming their online platform. The website’s limited menu and ineffective search functionality made it difficult for users to find the products they needed, while the lack of a robust categorization system hindered the management of over 50,000 SKUs. Additionally, the checkout process lacked fluidity, resulting in high cart abandonment rates and low conversions. The website also needed to offer comprehensive product information to enable customers to make informed purchasing decisions more easily.

To address Chee Fatt’s challenges and enhance their online platform, CLEARgo implemented a range of tailored solutions designed to improve user experience, streamline navigation, boost checkout efficiency, and optimize product management.

CLEARgo implemented a complete UI/UX overhaul, creating a smooth and intuitive browsing experience for both existing and new customers. A robust search function was introduced, allowing users to easily find their desired products. An intuitive navigation bar was added to the homepage, encouraging users to explore various product categories and discover more offerings.

Comprehensive product information was integrated, including high-quality images, detailed specifications, and customer reviews. Real-time stock status was also displayed alongside each product, giving customers clear insights into availability and helping them make informed purchasing decisions.

To reduce cart abandonment and increase conversions, CLEARgo introduced a friction-free checkout process, ensuring a seamless and efficient experience from product selection to payment. Payment gateways like PayPal and iPay88 were integrated for secure and convenient transactions.

To manage Chee Fatt’s extensive inventory of over 50,000 SKUs, CLEARgo developed a scalable product categorization system. This system enhanced product organization, making it easy for customers to search and find the right product variant quickly and efficiently.