Canon, a globally recognized brand, is a leading manufacturer of imaging and optical products, including cameras, camcorders, printers, and scanners. Founded in 1937, Canon has built a reputation for innovation, reliability, and high-quality products. The company operates in over 220 countries and regions, serving both consumer and business markets with a wide range of technological solutions. With a commitment to enhancing digital innovation, Canon continually invests in expanding its eCommerce capabilities to meet the evolving demands of customers.

In response to the increasing demand for a robust and user-friendly eCommerce platform, Canon partnered with CLEARgo to improve its digital presence and enhance its online shopping experience across multiple countries. The project aimed to optimize the eCommerce strategy, improve user experience (UX) and user interface (UI) design, and provide comprehensive platform support. This partnership was key to ensuring a seamless and consistent shopping experience for Canon’s global customer base while supporting the brand's growth in international markets.

CLEARgo provided Canon with a comprehensive solution to enhance its e-commerce platform:

CLEARgo developed a customized e-commerce strategy tailored to Canon's business goals, establishing a foundation for scalable growth, initially focusing on Singapore, with plans for regional expansion.

We designed an intuitive, visually engaging website using Adobe Commerce (Magento 2 Enterprise), focusing on seamless navigation, improved product discovery, and a frictionless checkout process. This ensured a user-friendly shopping experience that aligned with Canon’s global brand identity.

To enhance Canon’s marketing efforts, CLEARgo integrated DotDigital with the Adobe Commerce platform. This enabled Canon to create personalized marketing campaigns, manage customer communications, and optimize email marketing strategies. The integration streamlined customer engagement, leading to higher retention rates and more personalized shopping experiences across regions.

CLEARgo provided ongoing maintenance to ensure the platform’s stability, security, and optimal performance. This support allowed Canon to focus on its business growth, while CLEARgo handled technical challenges and ensured the platform was always running smoothly.

Following the successful launch in Singapore, CLEARgo expanded Canon’s e-commerce capabilities to Malaysia and Hong Kong, providing localized solutions for each region. This included adapting language, currency, and other region-specific needs to ensure a tailored and consistent user experience.