yamaha-1

Seamless experience of Brick&Mortar with online store

Guitars_Basses

Client

Yamaha Music (Asia) Private Limited

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Industry

Music Instruments Retail and Music Education

Service

Product Management

UX/UI Design

Web Development

App Development

Commerce platform

Adobe Commerce

Integration

Yamaha Corp Japan ecosystem

Music Instruments Retail and Music Education・Adobe Commerce

Background


Yamaha Music Asia, an established brand in Asia that has been training generations of musicians, while providing musical instruments, accessories, and related services to many, was ready for dive deeper into Digital
Transformation and making some of their operational services available to their customers.

With this, they hope to further enhance their customer experiences while improving the efficiency of the operational workflows. 

Solution


Supporting Yamaha Asia in change management framework through their Digital Transformation journey, CLEARgo team started with the research and analysis on ecommerce platforms/ solutions that will be able to meet Yamaha Asia’s requirements. 
 

Working closely with Yamaha team, through requirement gatherings and gaining more insights in Yamaha Asia’s current ecosystem, the product journey was developed into various stages based on prioritized business needs, feasibility and viability of the solutions provided and considerations of the desirability based on project owners’ feedback. 
 
With the agreed product development stages, eShop was first launched in late 2022. In Sep 2023, the first eServices - Course Fee Payment and integration of DBS HPP Paynow Gateway were launched, followed by Contract Renewal Module in Jan 2024 and Sales Order Module in upcoming May 2024. 
 
Keeping an eye on the digital transformation journey, more projects will be developed in upcoming months. 

eShop

  • Tiered pricing for members, staff, students and public 
  • Loyalty program 
  • Implementation of seamless experience of Brick&Mortar with online store 
  • Integration of PIM, WMS, IMS into the platform   

eServices

  • Course Fee 
  • Contract Renewal 
  • Sales Order (Brick & Mortar, Events and onsite sales), and more upcoming

yamaha-Apr-08-2024-03-31-05-8636-AM

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