Yamaha Music (Asia) Private Limited is a well-established brand across Asia, known for providing musical instruments, accessories, and music education services to generations of musicians. As part of their digital transformation, Yamaha Music Asia aimed to enhance customer experiences and improve operational efficiency by making key services available online. This move was part of their broader initiative to modernize their operations and engage more effectively with their customer base.

Yamaha Music Asia required a comprehensive digital transformation strategy that would integrate their existing systems, enhance their eCommerce platform, and provide seamless operational services to customers. They needed a solution that could handle tiered pricing for different customer segments, integrate with existing systems such as PIM (Product Information Management), WMS (Warehouse Management System), and IMS (Inventory Management System), and support their expanding eServices, including course fee payments and contract renewals.

To support Yamaha Music Asia’s digital transformation, CLEARgo developed and implemented a range of solutions focused on enhancing their eCommerce platform, integrating key services, and creating a seamless omni-channel experience for customers.

CLEARgo supported Yamaha Asia through their digital transformation by conducting research and analysis on eCommerce platforms and solutions that fit their requirements. Working closely with the Yamaha team, we developed a product roadmap in stages based on business priorities and feedback from project owners. The first eShop was launched in late 2022, providing a seamless shopping experience with features like tiered pricing for members, staff, students, and the general public.

In September 2023, Yamaha Music Asia launched its first eService, enabling online course fee payments and integrating the DBS HPP Paynow Gateway. This was followed by the integration of a contract renewal module in January 2024, and a sales order module—expected to launch in May 2024—which will handle orders from brick-and-mortar stores, events, and onsite sales.

To create a unified shopping experience across physical and online stores, we integrated Yamaha’s PIM, WMS, and IMS systems into the Adobe Commerce platform. This ensures that customers can enjoy a consistent experience whether they shop in-store or online.

Yamaha Music Asia’s digital journey is ongoing, with more projects planned for the coming months as they continue to expand their online services and enhance customer engagement.