Ecommerce platform upgrade and streamlined customer experience

Timothy Oulton is a renowned luxury brand known for its daring yet timeless furniture, lighting, and accessories, driven by a passion for traditional handcraftsmanship and innovation. The brand's craftsmanship and bold designs have earned it global recognition, making it a leader in the interior design industry. Timothy Oulton sought to modernize its eCommerce platform and streamline its marketing and customer support capabilities to provide a more seamless and personalized online shopping experience.

Timothy Oulton needed to migrate from Magento 1 to Magento 2 to leverage a more robust, scalable platform capable of handling the growing demands of their online store. Additionally, they aimed to enhance their marketing efforts and customer support systems by integrating powerful tools to improve communication, target marketing campaigns, and provide a personalized customer experience.

CLEARgo facilitated the migration of Timothy Oulton’s online store from Magento 1 to Adobe Commerce (Magento 2), providing a more scalable, feature-rich, and high-performance platform. This upgrade laid a solid foundation for future growth, offering enhanced capabilities for both customer engagement and backend management.

To streamline communication and optimize the customer experience, we integrated Salesforce Marketing Cloud (SFMC) and Zendesk into the platform. This integration allows Timothy Oulton to launch targeted marketing campaigns, fostering deeper customer relationships. Zendesk enables efficient customer service management, ensuring quick response times and providing exceptional support throughout the customer journey.

Recognizing the importance of driving both online and offline sales, we developed a complementary catalog site. This tool functions as an extension of their online store, encouraging foot traffic to physical locations while enhancing their brand presence.