Background
Founded in 1978, Sasa is a leading beauty retailer with a proven “one-stop beauty product specialty store” concept. Offering a diverse portfolio of more than 600 brands, including over 120 exclusive and own-brand products, Sasa provides customers with skincare, fragrance, makeup, hair care, body care, health, and beauty gadgets. In embracing the new retail era, Sasa has strategically integrated its brick-and-mortar stores with its online business to develop a "customer-centric" model, ensuring a seamless shopping experience for its customers, anywhere and anytime.
Challenge
Sasa needed to modernize its online platform to support multi-country operations, enable complex discounts, and provide seamless integration with external services and logistics systems. The platform had to support multiple languages, currencies, and regions to cater to Sasa’s growing global audience.
Solution
CLEARgo partnered with Sasa to migrate their operations to Shopify Plus, delivering a comprehensive solution that enhanced the customer experience and streamlined backend processes:
Platform Migration to Shopify Plus
CLEARgo migrated Sasa’s existing platform to Shopify Plus, consolidating data into a unified e-commerce store. This migration allowed Sasa to offer a wider range of products, while managing complex discounting rules across multiple countries, currencies, and languages. The new platform enabled customers to shop seamlessly, with a more intuitive user experience.
Global Localization Using Shopify Markets
Leveraging Shopify Markets, CLEARgo localized Sasa’s platform for over 30 countries, ensuring a tailored shopping experience. Customers now benefit from language-specific content, localized currency options, and region-specific product catalogs. This setup ensures that Sasa’s diverse customer base across different countries enjoys a smooth, customized shopping experience.
Loyalty Program Integration
CLEARgo integrated a loyalty program using the Loyalty Lion app. Customers can now accumulate points for purchases and redeem coupons within the store. This program enhances customer retention by offering rewards that incentivize repeat purchases, while maintaining a consistent experience across multiple regions.
Real-Time Order Fulfillment and Logistics Integration
CLEARgo synchronized Sasa’s Shopify Plus store with external IT services and third-party logistics providers. This integration allows real-time order processing, improving tracking accuracy and fulfillment speed. Orders are automatically routed to the appropriate fulfillment teams, ensuring faster delivery to customers, regardless of their location.
Multi-Country, Multi-Language, and Multi-Currency Capabilities
The platform now supports 30+ countries with multiple languages and currencies, providing localized shopping experiences for global customers. Through site localization, translated product categories, and app-rendered content, Sasa can deliver a more comfortable, customer-friendly experience throughout the purchase journey.
