Background
Since 1853, Aigle has been mastering the craft of rubber boots, continuing to handcraft them in France. With a focus on high quality and attention to detail, Aigle's boots, shoes, and clothing are designed for authenticity, style, and practicality. Each collection embodies the brand’s legacy of protecting people from the elements while delivering long-lasting products.
Challenge
Aigle needed to enhance its customer experience by bridging the gap between online and offline shopping. The brand sought to provide a seamless omnichannel experience while offering a unified membership program that could work across its various retail platforms.
Solution
To address Aigle’s need for a seamless omnichannel experience, CLEARgo implemented a comprehensive solution that enhanced both online and in-store shopping, integrated multiple platforms, and unified the brand’s membership program. This solution leveraged CLEARgo’s proprietary CLEARomni platform, transforming Aigle’s customer journey and streamlining operations. Below is a detailed breakdown of the key solutions provided:
Omnichannel Shopping Experience
CLEARgo created an enhanced omnichannel shopping experience for Aigle, focusing on integrating their online and in-store customer touchpoints for greater convenience and flexibility.
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Click & Reserve: This feature allows customers to browse products online, reserve items, and pick them up at a nearby Aigle store. By doing so, Aigle ensures that products are available for customers, reducing the frustration of visiting a store only to find the desired items out of stock. This feature not only saves customers time but also increases foot traffic to physical stores.
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Click & Collect: With this service, customers can complete their purchases online and choose to pick up the items at their preferred Aigle store. This option offers greater flexibility, allowing customers to avoid delivery wait times and gain quicker access to their purchases. By integrating this feature, Aigle enhances customer satisfaction by offering alternative fulfillment methods, especially appealing to those who prefer a hybrid shopping model.
Unified Membership Program
One of the key challenges for Aigle was providing a consistent and rewarding membership experience across multiple channels. Previously, membership benefits and information were often fragmented, leading to a less-than-ideal customer experience. CLEARgo tackled this issue by implementing a unified membership program that connects online and in-store purchases under a single membership profile.
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Seamless Access Across Channels: Customers can now enjoy consistent benefits, such as loyalty points, rewards, and promotions, whether they are shopping online or in-store. This not only enhances customer loyalty but also incentivizes them to engage with the brand across multiple channels, boosting both online and offline sales.
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Synced Membership Information: By integrating the membership program across all retail channels, customers have real-time access to their membership details, including point balances and rewards status. This synchronization ensures a smooth experience and fosters long-term customer loyalty, as shoppers can seamlessly transition between online and offline interactions with Aigle.
Integration and Platform Expertise
At the heart of Aigle’s transformation is CLEARgo’s proprietary platform, CLEARomni, which serves as the central hub for integrating Aigle’s Magento commerce platform, POS system, and CRM system.
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Real-Time Inventory Visibility: CLEARomni ensures that Aigle’s inventory data is updated in real-time across all channels. Customers can check product availability online before visiting a store, reducing instances of stockouts and enhancing the shopping experience. This integration streamlines Aigle’s inventory management and helps reduce overstock or understock situations.
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Synchronized Member Information: By integrating Aigle’s CRM system into the CLEARomni platform, member data is consistently updated and available across all touchpoints. Whether a customer makes a purchase online or in-store, their membership points and rewards are automatically synchronized, ensuring that no points are lost and customers have a unified view of their membership status.
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Unified Shopping Experience: CLEARomni’s integration ensures that customers experience a unified and consistent journey across all touchpoints, whether they start their purchase online and complete it in-store or vice versa. This seamless experience reinforces Aigle’s brand reputation for quality and service.
Operational Efficiency and Scalability
The CLEARomni platform not only improves customer-facing experiences but also streamlines Aigle’s internal operations, providing scalability for future growth.
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Centralized Control: Aigle’s eCommerce and retail operations are now managed from a single platform, allowing the brand to maintain greater control over product listings, inventory, and membership data. This integration also reduces administrative overhead and ensures that Aigle’s systems can scale as the business grows.
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Platform Flexibility: By leveraging Adobe Commerce and CLEARomni’s flexible architecture, Aigle now has the capability to adapt to changing market demands quickly. Whether it’s adding new products, launching promotions, or expanding their omnichannel features, the platform provides the flexibility Aigle needs to stay competitive in an evolving retail landscape.
