Background
Indigo Living is a leading premium furniture and lifestyle brand, offering a curated selection of high-quality home furnishings, decor, and interior design services. With a focus on blending style, comfort, and functionality, Indigo Living has built a reputation for helping customers create beautifully designed, personalized living spaces. As part of their ongoing commitment to enhancing customer experiences, Indigo Living sought to revamp their online presence by transitioning from a traditional retail layout to a more engaging, magazine-style aesthetic.
Challenge
Indigo Living needed to modernize their online presence with a visually immersive design that enhanced customer engagement while optimizing eCommerce functionalities. The key challenges included transforming the site into a digital "look-book," improving search functionality, and integrating tools to automate operational processes and drive customer engagement. They also sought to introduce a flexible shipping and discount system that could be easily managed and tailored to their product and pricing strategy.
Solution
To help Indigo Living achieve their goal of transforming their website and enhancing customer engagement, CLEARgo implemented a range of solutions focused on creating a visually engaging lookbook layout, integrating essential Shopify apps, and optimizing the overall user experience.
Magazine-Style Lookbook Design
CLEARgo developed a magazine-style layout that simulates the experience of walking into a beautifully designed showroom. This lookbook design showcases high-quality images of products set in realistic, stylish interiors, enabling customers to visualize how these pieces might look in their own homes. Each product in the lookbook is clickable, allowing customers to seamlessly navigate to product details, improving the overall shopping experience and increasing engagement.
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Parcelify – Dynamic Shipping Rate Management
Parcelify was integrated to create a more flexible and dynamic shipping rate system for Indigo Living. By leveraging product tags, vendors, and collections, this app allows Indigo Living to customize shipping rates based on specific product attributes. For example, products that are larger or heavier can automatically have higher shipping rates applied, while smaller or lighter items can be shipped at lower rates. This ensures that shipping prices are fairer for customers and better aligned with the actual cost of delivery, enhancing the overall user experience and reducing shipping-related barriers at checkout.
Discount Ninja – Advanced Promotions and Discounting
To drive sales and increase customer satisfaction, we integrated Discount Ninja, a powerful tool that allows Indigo Living to run sophisticated promotions and discounts. This app supports various discount types, such as percentage off, buy-one-get-one deals, and free shipping offers. By customizing promotions based on customer segments, product categories, or seasonal campaigns, Indigo Living can effectively attract and retain customers. Discount Ninja also enables real-time discount application during checkout, ensuring a seamless and transparent pricing experience for customers, which can significantly boost conversion rates.
Algolia Search – Fast, Relevant Search Results
Algolia Search was incorporated to drastically improve Indigo Living’s product search functionality. This advanced search tool offers instant, highly relevant results as users type, based on product attributes such as categories, tags, and descriptions. The fast and predictive nature of Algolia’s search results enhances the overall user experience, helping customers quickly find the exact products they’re looking for. With features like typo tolerance, auto-complete suggestions, and category filtering, Algolia significantly reduces search frustration and increases the likelihood of product discovery, leading to higher conversion rates.
Store Pickup + Delivery – Enhanced Order Fulfillment Options
To offer customers greater flexibility and a more personalized shopping experience, we integrated the Store Pickup + Delivery app. This feature allows customers to choose between home delivery or in-store pickup at checkout. Store Pickup + Delivery enables Indigo Living to provide localized fulfillment options, which is particularly beneficial for customers who prefer to collect their orders in-store. By offering flexible delivery and pickup choices, Indigo Living caters to diverse customer preferences, improves convenience, and enhances the overall customer experience. This feature also encourages foot traffic to physical store locations, potentially leading to additional in-store purchases.
