Background
Hysan Development Company Limited is a leading property developer in Hong Kong, primarily known for its retail, commercial, and residential properties in the bustling Causeway Bay district. Hysan's flagship project, Hy!@ Lee Gardens, is a prominent destination for shoppers, office workers, and tenants, offering an extensive mix of retail and lifestyle services. To strengthen the connection between their tenants and customers, Hysan sought to create a digital platform that would integrate eCommerce and tenant management, while enhancing both customer engagement and operational efficiency.
Challenge
Hysan faced several challenges in creating a seamless shopping experience that bridged both the online and offline worlds. They needed a comprehensive platform that allowed tenants to easily manage their online presence, including product listings, order fulfillment, and inventory control. Additionally, Hysan wanted to implement a loyalty program to encourage customer interaction both online and offline, while also streamlining the operational complexities of managing multiple tenants. The annual flash sales event further added to the operational strain, requiring an efficient system to handle large traffic spikes and sales volume.
Solution
To address Hysan’s challenges in creating a seamless, integrated platform for tenants and customers, we developed a comprehensive solution that enhanced their retail experience and operational efficiency. This included developing an O2O shopping platform, integrating tenant management tools, and launching a robust loyalty program.
B2B2C thru Adobe Commerce + CLEARomni
The CLEARomni Marketplace enables Hysan’s B2B2C fulfillment model, automating order processing and ensuring that sellers receive real-time fulfillment information. This hands-free management system streamlines order and delivery operations, improving operational efficiency while providing Hysan with full financial transparency for settlement and financial tracking purposes.
Shopping & Community Platform Development
CLEARgo designed and developed Hy! @ Lee Gardens, an innovative shopping and community platform that connects tenants and consumers, facilitating seamless interactions. The platform serves as both a digital storefront for tenants and a community space, promoting products and encouraging in-store visits via the Online-to-Offline (O2O) model, where customers can shop online and choose either in-store pickup or home delivery.
CLEARomni Marketplace
CLEARomni powers the tenant management and fulfillment processes, allowing Hysan’s tenants to manage their own listings, product information, and order fulfillment in real-time. Through the CLEARomni Seller Center and App, tenants can easily control their inventory and orders, reducing administrative overhead and giving them more autonomy.
Loyalty Program and Point Redemption
A loyalty program was integrated into the platform, encouraging repeat visits and boosting customer engagement. Customers earn and redeem points, which can be used for both online and in-store purchases, driving traffic to tenant shops and fostering a stronger connection between the online platform and physical stores.
Annual Flash Sales Campaign
The platform supports Hysan's yearly Power Up flash sales campaign, offering tenants 20-50% cash discount coupons. This initiative generates significant online traffic and boosts tenant sales during the two-week campaign period, further demonstrating the platform’s scalability and ability to handle large volumes of transactions.
