B2C website with coupon redemption from loyalty program



Embry Holdings Limited ("Embry Holdings")  


Fashion and Apparel 


UX/UI Design 
Web Development 
Branding Strategy

Commerce platform

Shopify PLUS

Fashion and Apparel・Shopify PLUS


Hong Kong's first listed underwear brand and retail company. Founded in Hong Kong, China in 1975, it has been committed to improving product quality and strengthening service standards for 45 years. By focusing on scientific research and continuously investing in the latest production and information equipment, it has successfully applied for 133 patents and is a leader in the underwear industry. Embry focus on i
mproving product quality and strengthening service standards. Produce products that are of benefit to women's health.


We have migrated over from external platform and imported as unified data within Shopify PLUS store. Customers can now enjoy a different range of products within a single store with multiple complex discounts to be offered across countries with multiple languages.

Not only that, but we have also set up the loyalty program using an app on the site. When customers have earned enough points, they can use them to redeem coupons at either retailer. 

From consulting and alignment on all integration points, the order fulfillment is also operating in sync / real time between Shopify with 3rd parties which gives the customers the accuracy of their order’s tracking, etc.

Implementation and development

Loyalty program, Loyalty app

  • The loyalty account may receive points for purchases made on site. When customers have earned enough points, they can use them to redeem coupons.


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