Background
Häagen-Dazs is a global premium ice cream brand known for its rich, luxurious flavors and high-quality ingredients. Founded in 1961, the brand quickly became synonymous with indulgence and craftsmanship in the world of frozen desserts. Häagen-Dazs offers a wide variety of products, including traditional ice cream pints, bars, and ice cream cakes, which are crafted to deliver a unique and superior taste experience. Their eCommerce platform, powered by Adobe Commerce, provides customers with a seamless online shopping experience, offering everything from customizable ice cream cakes to unique promotions for both individual customers and corporate clients.
Challenge
Häagen-Dazs required an enhanced digital platform that could seamlessly integrate various third-party systems such as their cake system, membership program, and physical and e-voucher systems. The key challenge was to streamline the online shopping experience while maintaining the flexibility to serve both B2C and B2B customers. Additionally, they needed to ensure that customer orders were efficiently synchronized with their production facilities to maintain their high standards for product quality and delivery timelines.
Solution
To address Häagen-Dazs’ need for a seamless and efficient eCommerce experience, we implemented a range of integrated solutions. These enhancements focused on streamlining operations, improving customer experience, and providing greater flexibility for both B2C and B2B clients, while also boosting sales through targeted promotions and loyalty programs.
Comprehensive System Integration
The platform was enhanced with seamless integration of Häagen-Dazs’ cake system, membership program, and e-voucher system. This integration ensured that successful checkout orders were immediately sent to the kitchen for real-time production, providing a smooth and efficient experience for customers. The CRM integration allowed the synchronization of member points and tiers directly into the eCommerce site, ensuring that customer loyalty benefits were automatically applied during the shopping experience.
Enhanced Online Shopping Experience
The online shopping experience for Haagen-Dazs customers replicated the in-store experience, offering a wide range of customization options for ice cream cakes. Customers could choose from various flavors, and the cake system received these details in real-time, improving order processing and fulfillment efficiency.
e-Voucher System Integration
The e-voucher system was seamlessly integrated into the platform, allowing for easy generation and display of e-vouchers. Order information was synchronized with the system, enhancing the overall customer experience with automated e-voucher delivery.
Business and Bank Promotion Features
Häagen-Dazs implemented special promotion features targeted at business clients, displaying exclusive pricing for corporate customers directly on the storefront. Additionally, a bank promotion feature was integrated into the cart page, allowing customers to easily compare bank offers and select their preferred discounts at checkout.
