An essential part of the business model is the integration of the cake system, membership, physical & e-voucher systems. This integration is carried out to facilitate the business and ensure a smooth user experience by meshing the platform seamlessly with numerous third-party systems.
Supporting both the Business-to-Consumer (B2C) and Business-to-Business (B2B) tier, this flexibility allows it to cater to the needs of individual customers as well as large corporations. The platform leverages Adobe Commerce as a platform and is integrated with CRM.
It synchronized member points and tiers from CRM into an e-commerce site. Moreover, the e-commerce store harmonizes with its cake system ensuring that successful checkout orders are dispatched straight to the kitchen for the immediate preparation of cakes.