Background
e-Jacob Pharma2U, a subsidiary of Jacobson Pharma Group, is an innovative e-ordering platform designed to streamline the procurement of pharmaceutical products and medical supplies. Tailored to meet the needs of healthcare professionals, it simplifies product search, order placement, and offers timely reorder reminders, enhancing operational efficiency. This platform embodies Jacobson Pharma’s commitment to customer-centric digital transformation, enabling seamless interaction with sales teams, improved product accessibility, and a superior customer experience.
Challenge
Jacobson Pharma needed an advanced, efficient, and user-friendly platform that could handle the complex requirements of pharmaceutical procurement for medical professionals. They faced challenges in enhancing product discovery, managing bulk inventory, and optimizing the reorder process while ensuring that their sales team could efficiently manage customer orders across various business units. Additionally, the integration of a dynamic loyalty program and SAP system for real-time inventory and pricing checks was essential to provide a seamless ordering experience.
Solution
Jacobson's clinic customers benefited from a powerful and streamlined E-Ordering platform that was constructed specifically for them, displaying a diverse array of products across multiple business units.
B2B customer e-ordering platform
A robust platform was developed to meet the specific needs of Jacobson’s clinic customers. It offers a comprehensive product catalog across multiple business units, simplifying the requisition process for users.
Streamlined Requisition and Loyalty Program
A loyalty program was integrated, allowing customers to earn and redeem reward points, encouraging repeat purchases and fostering customer loyalty.
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Enhanced Search Functionality
The platform features a superior search tool that allows users to input up to five ingredients for precise product discovery, making it easier for professionals to find exactly what they need.
Inventory Management and Bulk Purchasing
Bulk purchasing was streamlined with a dedicated reorder list, providing near-identical substitutes based on ingredients if products were unavailable. Reorder alerts help ensure that no critical products are forgotten, with email notifications to optimize inventory management.
Reorder Alerts
The platform’s reorder alert feature allows users to set customized reminders and recurring alerts for essential products, functioning like an automated notification system. Users receive timely email reminders, ensuring that no critical medications or supplies are missed. This feature enhances inventory optimization by helping clinics and medical merchants stay on top of their procurement needs, preventing stockouts and improving overall efficiency.
Comprehensive SAP integration
The integration of SAP enables real-time price and inventory checks, along with customer and batch integration. Intelligent order splitting based on product salesperson assignment empowers sales teams to manage orders efficiently, reinforcing team collaboration and commission-based rewards.
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Sales team empowerment
Empowering salespeople from different teams with the ability to manage orders for their responsible items. Our platform bolsters team empowerment by acknowledging and rewarding commissions.
