Background
BKEE, with over 40 years of experience in wholesale, is a trusted name in the industrial sector, specializing in products such as toilets, basins, bathtubs, bathroom cabinets, faucets, showers, and tiles. As the company continued to grow in the B2B market, they sought to modernize their online platform and improve operational efficiency through better data management and targeted marketing.
Challenge
BKEE needed a robust B2B eCommerce platform that could streamline their order placement, improve data management, and integrate seamlessly with their existing systems, including PIM (Product Information Management), ERP (Enterprise Resource Planning), and Dotdigital for targeted marketing. The goal was to provide a user-friendly experience for their B2B customers while ensuring accurate product information and delivering personalized marketing campaigns.
Solution
To help BKEE optimize their B2B operations and improve customer engagement, CLEARgo implemented a range of solutions focused on streamlining sales processes, enhancing data management, and delivering personalized marketing through advanced system integrations.
Streamlined B2B Sales Processes
CLEARgo implemented the Adobe Commerce Cloud B2B platform, designed to provide a seamless and efficient experience for BKEE’s business customers. The platform simplifies order placement, management, and communication, allowing B2B customers to interact with the system easily and make transactions more efficiently.
Enhanced Data Management
By integrating BKEE's PIM and ERP systems, CLEARgo ensured consistent and accurate product information across the platform. This improved data visibility reduces the risk of errors and enhances overall operational efficiency, making it easier for BKEE to manage their extensive product catalog.
Targeted Marketing Capabilities
Through the integration of Dotdigital, BKEE now has the ability to deliver personalized marketing campaigns tailored to their B2B audience. This targeted approach fosters stronger customer engagement, improves loyalty, and drives more effective communication between BKEE and its clients.
