Achieve Omnichannel Success with Shopify Plus in 2025

In the dynamic realm of enterprise eCommerce, businesses require platforms that can seamlessly scale and provide robust omnichannel capabilities. Shopify Plus is designed to meet these needs, offering features that support significant growth and integration across various sales channels.

Let's explore how Shopify Plus empowers brands like Gymshark, Allbirds, and Rebecca Minkoff to achieve scalability and omnichannel success.

Scalability: Empowering Growth Without Limits

1. Seamless Handling of High-Traffic Events

For enterprises experiencing traffic surges during events like flash sales or product launches, maintaining site performance is crucial. Shopify Plus ensures uninterrupted service during high-demand periods.

• Case Study: Gymshark
   

  • Founded in 2012 by Ben Francis, Gymshark is a leading fitness apparel and accessories brand. After a challenging Black Friday experience with their previous platform, Gymshark migrated to Shopify Plus. The platform's scalability allowed Gymshark to handle significant traffic spikes during major sales events without downtime.
    

     

  • Results: Post-migration, Gymshark achieved £41 million in sales during 2017 and became one of the fastest-growing global fitness and apparel brands.
    
    
  • Source: Gymshark's Migration to Shopify Plus

Key Features:

• Unlimited bandwidth.

• Robust server infrastructure for global scalability.

• Tools like Shopify Flow to automate order processing during peak traffic.

2. Flexible API and App Ecosystem

Shopify Plus offers a vast library of APIs and integrations, enabling enterprises to scale efficiently.

• Case Study: Allbirds
  
  

  • Allbirds, known for its sustainable footwear, utilizes Shopify Plus to manage its omnichannel operations. With more than 20 stores globally, Allbirds leverages Shopify POS to integrate its online and offline sales channels, ensuring a seamless customer experience.
    
    

  • Results: The integration led to increased conversions using buy-in-store, ship-to-customer technology, and smarter inventory management.
    
    

  • Source: Allbirds' Omnichannel Strategy with Shopify Plus

APIs in Action:

• Custom workflows via Shopify’s GraphQL API.

• Seamless integrations with ERP systems for inventory and supply chain management.

• Apps like ReCharge for subscription services.
  
  

3. Multi-Store Management for Global Expansion

Expanding globally requires tailored experiences for diverse markets. Shopify Plus allows enterprises to manage multiple storefronts from a single dashboard.

• Case Study: Allbirds
  
  

  • Allbirds uses Shopify Plus to run localized storefronts in multiple countries, each optimized for regional currencies, taxes, and languages. This approach has streamlined their international operations and increased global reach.
    
    

  • Results: The strategy facilitated Allbirds' expansion into new markets with a consistent brand experience.
    
    

  • Source: Allbirds' Global Expansion with Shopify Plus

Features:

• Multi-currency support with Shopify Payments.

• Regional tax automation (e.g., VAT, GST).

• Localized storefronts for better user experiences.
  
  

Partner with CLEARgo, a trusted Shopify Plus partner, to take your eCommerce business to the next level. Our expertise ensures seamless scalability, enabling your store to grow effortlessly as your business expands. With access to the latest Shopify Plus innovations, we provide tailored solutions to optimize performance, enhance customer experiences, and streamline operations.

Omnichannel Commerce: Bridging Online and Offline

1. Shopify POS for Unified Retail Experiences

Shopify POS integrates online and offline operations, enabling businesses to deliver seamless shopping experiences.

• Case Study: Allbirds
  
  

  • Allbirds leverages Shopify POS to manage its omnichannel business, allowing for increased conversions using buy-in-store, ship-to-customer technology, and smarter inventory management.
    
    

  • Results: The integration led to increased conversions and improved inventory management.
    
    

  • Source: Allbirds' Use of Shopify POS

POS Features:

• Real-time inventory updates across channels.

• Support for omnichannel fulfillment methods like Buy Online, Pickup In-Store (BOPIS).

• Mobile-friendly POS for in-store flexibility.
  
  

2. Marketplace and Social Commerce Integrations

Shopify Plus simplifies selling on marketplaces like Amazon and eBay and social platforms like Instagram and TikTok.

• Case Study: Rebecca Minkoff
  
  
  • The luxury fashion brand uses Shopify Plus to unify its online store with physical retail locations. Customers can buy online and pick up in-store, and store associates have access to real-time inventory data.
    
    
  • Results: Enhanced customer convenience and improved inventory accuracy.
    
    
  • Source: Rebecca Minkoff's Omnichannel Strategy with Shopify Plus

Marketplace Benefits:

• Centralized product and order management across channels.
• Enhanced reach to marketplace audiences with minimal setup.
  
  

3. Unified Customer Data for Personalization

Shopify Plus consolidates customer data from all channels, enabling businesses to deliver personalized experiences that drive loyalty and increase conversions.

• Case Study: Rebecca Minkoff
  
  

  • Rebecca Minkoff enhanced customer engagement by incorporating 3D modeling and augmented reality (AR) into its product pages. These features allowed customers to view and interact with products in a realistic virtual environment.
    
    

  • Results: The implementation of 3D and AR technology led to a 27% increase in orders after customers interacted with a product in 3D.
    
    

  • Source: Rebecca Minkoff's Use of 3D and AR with Shopify Plus

Key Features:

• Advanced segmentation for targeted marketing.

• AI-driven product recommendations based on customer behavior.

• Integration with loyalty platforms like LoyaltyLion to drive repeat purchases.

  
  

Shopify Plus has proven to be the ultimate platform for enterprises seeking to scale operations and deliver seamless omnichannel experiences. With its robust infrastructure, rich API ecosystem, and real-world success stories like Gymshark, Allbirds, and Rebecca Minkoff, Shopify Plus empowers businesses to thrive in the ever-competitive eCommerce landscape.

Take Action Today

Ready to unlock your eCommerce potential? Schedule a Free Consultation and experience the power of Shopify Plus for your enterprise business.